As families prepare to help kids draft their “Dear Santa” letters, Toys”R”Us today announced the launch of ‘Wish List,’ making it easier for gift-givers to grant gifts for kids this holiday season.

Using Wish List, parents and kids together can create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. This helps guide gift-givers to make appropriate toy selections and provides parents and families more input on the gifts their children receive for holidays and birthdays. Wish Lists can now be created, updated and maintained online at Toysrus.com/WishList and in all Toys”R”Us and Babies”R”Us stores nationwide.

“At Toys”R”Us, we know that creating wish lists during the holiday season and for other special occasions are among the most memorable experiences a child can have,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys”R”Us, Inc. “Wish List provides families a fun way to spend time together, and at the same time, gives parents the opportunity to set realistic expectations with their kids about the presents they may receive.”

To begin the Wish List process, parents and caregivers create one master account online or through in-store Registry Centers or Guest Services stations. Once registered, Wish List participants can generate as many Wish Lists as they would like for each of their children, tailoring them for specific occasions, such as birthdays or holidays. Together with their little ones, customers can browse and select products with scanning devices in Toys”R”Us stores or with the click of a button online to create and update a running list.

Customers who create a Wish List for their child can enjoy the following benefits:

Customize a Child’s List with the RIGHT Toys — Wish Lists guide gift-givers to toys that are age-appropriate and suitable for an individual child’s skill level, helping to ensure that a child is not frustrated or bored with a toy.

Set Expectations in Advance of the Big Day — The exercise of building a Wish List can be used as an opportunity to teach kids about the cost of certain products and which items are within budgetary reach, so they are not disappointed if they do not receive a particular toy.

Rely on Expert Advice from The Toy Authority — In making Wish List selections, toy-buyers can consult with the company’s knowledgeable store associates or utilize the Gift Finder application on Toysrus.com for toy suggestions for a child’s Wish List.

Share Wish Lists Easily with Gift-Givers Near and Far — Notifying friends and family of a Wish List is as easy as sending insert cards that include the registrant’s Wish List number. Wish Lists can then be printed in-store at Wish List kiosks, Registry Centers or Guest Services stations. Wish Lists can also be shared via e-mail or through social networking sites, such as Facebook and Twitter.

Avoid Duplicate Gifts — Once a gift is purchased, it is deducted from the Wish List, just like a gift registry, so kids do not receive more than one of the same gift.

Maintaining a List is Simple — Regardless of where it is created, a Wish List can be updated and maintained in any store or online. And, long after a birthday or holiday has passed, items that have not been purchased remain on a Wish List, in the event that friends and family want to give “just because” presents.

Source Toys R Us

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