When parents and grandparents pick out holiday gifts for children, they want to feel good about child safety, and in a tough economy, they are even more selective about toy purchases.

Moreover, the safety of many children’s accessories and toys made in China remain in question. Just this week, for example, stroller-maker Maclaren announced a recall affecting one million China-manufactured umbrella strollers that reportedly can injure children’s fingers.

“It’s not just parents - grandparents, too, have become very conscientious consumers,” says Kerry Menger, co-founder of NMCtoys.com. “They’re researching their options, and choosing us because they want safe, eco-friendly toys and educational gifts for their grandchildren. They also love how our products are ‘Made in the USA.’ There’s no doubt that the sales that come from these goods stimulate the health of our domestic economy. That’s the icing on the cake.”

NMCtoys.com debuted in 2007 in response to the mass recalls of “Made in China” toys that took place that year. The online resource was a hit - and its owners predict greater success this holiday season, considering recent updates and a broader mission.

NMCtoys.com has an expanded product line, a larger offering of “green” toys, and a goal to support U.S.-based toy manufacturers. With many options in both entertaining and educational toys, parents and grandparents feel this website is an ideal resource for various reasons.

“I have a special needs grandson (toddler), and am particularly interested in toys designed for young children who have both physical and mental challenges,” says Lauren, one customer who now receives the website’s coupon- and product-packed newsletter.

Another customer, Teresa, is regularly using NMCtoys.com’s gift certificates to purchase baby shower gifts. Now she has a grandson and shops the website because she trusts the quality of its toys, even if she spends a little more for this peace of mind.

SOURCE NMCtoys.com